By Fanny Awaliana Arendarczyk
The Abessinia Project is financed by Tel-Dan Co. Ltd., which is a company that manufactures various home decor products for wholesale and export mainly to North America and Europe. In its compound of 8000 sqm, more than 600 Tel-Dan's workers/staff and an international design team are working in Bangkok, Thailand. Tel-Dan has supplied well-known home-furnishing retailers such as Habitat, IKEA and Pier 1, as well as mass merchant like Tesco.
One of Tel-Dan's strength is being a great source of ideas, design and interpretation of trends. Tel-Dan's owner and managing director, Ami Zarchi, is always keen on exploring new sources of fresh ideas and creativity. He is enthusiastic of producing home decoration out of Ethiopian artworks to satisfy his company's customers. He also sees a capacity building opportunity for the Ethiopian artists, by linking them with an Asian manufacturer and Tel-Dan's world-wide customer platform.
The Abessinia Project is financed by Tel-Dan Co. Ltd., which is a company that manufactures various home decor products for wholesale and export mainly to North America and Europe. In its compound of 8000 sqm, more than 600 Tel-Dan's workers/staff and an international design team are working in Bangkok, Thailand. Tel-Dan has supplied well-known home-furnishing retailers such as Habitat, IKEA and Pier 1, as well as mass merchant like Tesco.
One of Tel-Dan's strength is being a great source of ideas, design and interpretation of trends. Tel-Dan's owner and managing director, Ami Zarchi, is always keen on exploring new sources of fresh ideas and creativity. He is enthusiastic of producing home decoration out of Ethiopian artworks to satisfy his company's customers. He also sees a capacity building opportunity for the Ethiopian artists, by linking them with an Asian manufacturer and Tel-Dan's world-wide customer platform.
Tel-Dan has a spacious showroom in its Bangkok compound that is tailor-made to enable its customers to plan product lines and and to imagine a complete retail environment, including packaging solutions, point-of-sales displays and, if requested, creation of entire Planograms. There's an in-house international design team to propose fresh ideas or to work on the customers'. The team consists of an American, an Austrian and a number of Thai textile designers, who are trend-sensitive and at the same time rich in characters.
The products that Tel-Dan manufactures include decorative cushions, bedding, kitchen & dining textiles, window panels, outdoor soft-furnishing, novelty pillows, gift items, textile storage and kids items.
A more detailed information about Tel-Dan is available in www.tel-dan.com. For further inquiries about Tel-Dan please contact abessinia@gmail.com.
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